ProFriends or Property Company of Friends is one of the leading property developers in the country. Headquartered in Mandaluyong City, ProFriends is a Top 500 (Ranked 425th) company as counted by Business World in their top grossers list in 2011. Currently, ProFriends is considered as one of the players in Real Estate here in the Philippines.
Established in 1999, ProFriends started with pocket developments in Cavite such as The Avignon Place, Villa de Primarosa and Chesapeake Village. Soon after, the company was awarded as the Leading Developer for Economic Housing in Region IV-A by the Housing and Land Use Regulatory Board. In 2006 ProFriends expanded to the Visayas with the development of Monticillo Villas and Parc Regency Residences, where the concept of Linear Park was first introduced. And was then utilized as the company began estate development with projects such as Carmona Estates, Bellefort Estates and its flagship project with an area of 2000 hectares, the Lancaster New City – Cavite.
The company also boast of having developed a durable housing technology with the use pre-cast or reinforced concrete technology system in its construction. This concrete technology is less dependent on manual intervention which results in fewer errors and wastage and more likely to endure typhoons as compared to the traditional concrete hallow blocks. With its continuing innovation ProFriends has also brought its signature value for money development to the north, with the Palms Lakeshore in Pampanga. It has also ventured into the vertical segment in Metro Manila by offering Illustrata Residences, conveniently located in the New Manila.
With over a decade of communities created and lives transformed through quality homes that are easy to own, the company has emerged its self in programs to reach out to its home owners making them advocates of ProFriends.
ProFriends has further enhanced their developments with Saint Edwards Integrated School located inside Lancaster New City, and Lancaster Square, its first ever retail complex that promises outmost convenience to its residence. ProFriends also opened its showroom right at the heart of Makati Business District in addition to satellite sales offices in Cavite and all its project sites inclusing Iloilo, Pampanga and Quezon City.
Indeed, ProFriends has become a multi-billion peso company trusted by banks and financial community. ProFriends is recognized as one of 12 developers of the Bankers, Builders, Buyers Program of the Home Guaranty Corporation guided by the values of Service Excellence, Professionalism, Integrity, Respect, Innovation and Teamwork. ProFriends goes on to fulfill its mission of being a trusted partner in building homes and communities.
Visit their website at www.profriends.com.
Over the past 15 years of Property Company of Friends, they had reached the top and gave a 3-star to their name in real estate industry. With all these blessings ProFriends never forgot to share their blessings to the people in need. They have served every Filipino through outreach program when disaster and difficulties come to test our nation. Just like the non-government organizations (NGOs) and religious institutions, ProFriends also participated in giving a hand to the in need which they call Corporate Social Responsibility (CSR).
The Three Categories of CSR:
ProFriends serve the consumers by providing them A+ house unit and giving them the experience the life their family completely deserves. Caring for ProFriends is not just simply delivering them their house units but a total welfare for each family. ProFriends still provide supervision and still responsible for the whole community. By providing continuous engagements through community-related activities, ProFriends have produced a responsible and healthy community.
Some of the PRO-CARE programs launched are:
o Emergency Preparedness Symposium
ProFriends sponsored a symposium that will help the homeowners be equipped with the importance of being prepared when natural calamity strikes. Such as fire and earthquake calamities which are an emergency blow to every community, ProFriends prepared the homeowners on the do’s and don’ts during those times. The symposium was held at Montefaro Village, Carmona Estates and Lancaster New City.
o Blood Donation Drive
ProFriends also gave a hand to medical welfare such as blood donation. ProFriends held a bloodletting program that employees participated with over 45 blood bags were collected. With this activity, almost a hundred patients needing blood will gain from the program. Not just the patients will benefit but also the donors because bloodletting will help you reduce the risk of heart disease and cancer.
o Habitat Youth Build
The Habitat Youth Build was yearly participated by volunteers all over the world to help the families who were affected by the recent natural disasters. The volunteers clear land and build homes as a support to the affected families. Last 2013 Habitat Youth Build, ProFriends participated with over 2,000 youth volunteers who built houses in Tanza, Navotas for the families who were greatly affected by the monsoon rains and typhoon.
o Relief Operations
In every calamity, ProFriends always find their way in helping the affected community. ProFriends reached out their helping hands and gave relief to typhoon victims. They have reached out through relief goods, medical mission and through man power. The major relief operation that was participated by ProFriends was the devastating Typhoon Haiyan/Yolanda.
ProFriends village administration organized a relief operation together with the homeowners in Pavia, Iloilo to aid hundreds of families in San Rafael Iloilo who was excessively hit by the typhoon. The relief goods that were collected from the households of ProFriends projects were distributed and helped over 250 families who were left homeless by the typhoon. ProFriends never stopped giving their support to the families who lost almost everything and continuously gave relief goods and more importantly moral and emotional support to every Yolanda victims.
ProFriends believes that the youth are still the future of our country and that future will not be possible if they won’t be having a quality education today. ProFriends supports quality education because they know that it will be ones outmost treasure. With their value for education they have established their own school which is located in Lancaster New City. St. Edward Integrated School serves quality education to pre-school, elementary and high school. It is under the supervision of De La Salle University.
o Brigada Eskwela
ProFriends annually participate to BrIgada Eskwela which aims every school to be a better and quality learning place. One school was transformed due to the Brigada Eskwela that was participated by ProFriends. A public school in Pavia, Iloilo where two projects of ProFriends is located (Parc Regency Residences and Monticello Villas) was transformed by re-building the school’s stage and re-painting classrooms. ProFriends have also donated two more classrooms at the said school in affiliation with the 1Meal Program. ProFriends also have donated some classroom supplies, clinic supplies and books for their library. They helped not only through donations but ProFriends also went hand on hand by giving the students a transforming experience. ProFriends also held a story telling session, tree planting and planting of vegetable seedlings in the school garden. ProFriends also promoted healthy living and pointed importance to healthy living of the students and parents in the said school.
Another project of ProFriends last 2-12 Brigada Eskwela was the donation of e-learning facilities to three public schools namely Alapan-I Elementary School in Imus, Nueva Victoria Elementary School in Mexico, and Bolilao Elementary School in Dumangas, whom they have partnered with Knowledge Channel. These e-learning facilities will be used in their computer laboratories which will let the students experience technology even if they are enrolled in a public school. ProFriends have donated Netbook already preloaded with K-Channel educational videos, optical mouse, speakers and automatic voltage regulator (AVR), and 32 inch LCD TV.
Working in harmony with one goal of transforming lives is the core value of ProFriends. Working as a team is not sufficient for ProFriends as they aimed for working as one and as a family. ProFriends is always open to every member of the organization leading them to their way to the top. They have set seminars for their members to take a step higher in their respective roles. Seminars to engage everyone and seminars keep everyone updated.
Not only through seminars that ProFriends wanted their members to be updated but they have also set team building and summer outing to tighten their bond. ProFriends does not only transform lives of their consumers but also their team members. Truly ProFriends is transforming lives in every aspect.
Brief History of Lancaster New City – Cavite
With just about 200 hectares from when it started last 2006, Lancaster Estates grew to almost over 1000 hectares now. Looking back as Lancaster Estates, it has been the first real estate property that grew 5x the original plan. Lancaster Estates started with offering their old units of rowhouse, townhouse, and single-attached – Villas, Manor, Haven and Colleen located at Lancaster Village and Lancaster Residences planted at Alapan, Imus, Cavite area. Lancaster offered quality houses which gave the yuppies, singles, starting families and every Juan that is earning lower to middle income the chance to own their dream house. With its English style design and accurate plan in maximizing the space for the household, Lancaster estates units caught the interest of the people earning its “SOLD OUT” value in real estate industry.
Aiming to provide every home to every Juan, ProFriends took the opportunity to serve more household by expanding the project. From a small subdivision planted at the heart of Kawit and Imus, Cavite, Lancaster Estates expanded to General Trias. Today with over 1000 hectares, ProFriends continue to serve every household and every home dreamer.
From Lancaster Estates, born Lancaster New City which is a full pledged township authority consisting of three communities such as Imus, Kawit and General Trias. Before it was an ‘estate’ which consists of 200 hectare land area and 3 villages but now it has emerged into a ‘new town’ giving the project a kind of living with everything within your reach. It is a full pledged town not just because of its location and land area but also because of its amenities. Lancaster New City is the first to take everything that a community needs inside the area. Lancaster New City has complete amenities namely the Church of the Holy Family (a Catholic church), St. Edward Integrated School (which offers preschool, elementary and high school under De La Salle University supervision), Lancaster Square (mini grocery and mall), first ever Suntech iPark in Cavite (that will give job opportunity to Lancaster New City residents), Leighton Hall (Function rooms and swimming pool for gatherings), kid’s playground, covered court, family courtyard, Lancaster landscaping and greenery, elevated water tank, 24/7 security and wide road lanes.
The birth of the new house models also added up to the interest of the people. 7 new house models, 7 royalties, 7 house units that will make every households’ dream house come true. Namely Alice, Catherine, Diana, Sophie, Margaret, Gabrielle, and Alexandra; with price ranging from 7k to 25k monthly, it gave the consumers more choices and more chance on franchising their own home.
The design of the new house units are all English styled with the names derived from the royal family of England; which added to the beauty of the house models. Visioning an English styled countryside living, ProFriends added new concepts to the project such as complete amenities, first IT Park and even family courtyard to enhance family bonding for the home owners. The family courtyard is the original idea of ProFriends visioning for a better family bonding inside the community. It is a small courtyard in between two blocks of single attached house units. It will be an exclusive park for the two blocks of house units which also adds as an attraction to the buyers. The family courtyard is also the unique concept and identification of the project.
With over 15,000 units sold accounting to 40 villages, ProFriends produced a new town in Cavite with the creation of Lancaster New City. It is now one of the country’s premiere development projects in real estate industry. It continues to serve the consumers invest for their future and remains to be the biggest township residential, commercial development near Metro Manila.