The trend today in the real estate industry for top players and pace setters is to establish communities, and not just build homes.
One of the real estate companies in the Philippines that has evolved into a developer communities is the Property Company of Friends Inc. (PRO FRIENDS), which is marking its 15th or crystal year in the property industry.
PRO FRIENDS said that it has been consistent in its mission, which is to be a trusted developer in building homes and communities.
“Through the years, PRO FRIENDS has evolved from building small housing developments to establishing a 1,000 hectare community and other major estate developments, mostly located in Cavite,” said Richard Tay, the property firm’s Vice President for Sales and Marketing
PRO FRIENDS has completed 15 successful communities and has 11 on-going projects including Parc Regency Greens, a nature-inspired community, first of its kind in Iloilo, and Illustrata Residences PROFRIENDS’ first vertical property development set amid the new Manila and Greenhills Area.
More than just a home
Most of the projects of PRO FRIENDS offer amenities ranging from clubhouses with swimming pools to multipurpose halls. The company claims that it is the first to introduce the linear par and family courtyard – open spaces for families to enjoy picnics games and other recreational bonding activities.
A good example of the complete community concept of PRO FRIENDS is the company’s flagship project in Cavite, Lancaster New City. Among the amenities in the community are the Leighton Hall, a multipurpose hall where parties can be hosted. Church of the Holy Family, where masses can be hel weekly, St. Edward’s Integrated School (SEIS), where residents can provide their children quality education right within the neighbourhood; Lancaster Square, a six-hectare commercial complex for the residents’ and guests’ shopping and dining pleasure, and the first information technology business park to house business process outsource companies.
Other amenities include a swimming pool, multipurpose courts and soon to be constructed pocket amenities inside the villages for the residents’ use.
PRO FRIENDS is also a unique in the industry, because it has a program to transform the lives of the people within and outside their communities through its Corporate Communication campaigns. As part of that campaign, the property firm conducts seminars about livelihood, arts, emergency preparedness and waste management to educate homeowners and promote camaraderie.
Also, early this year PRO FRIENDS kicked off its crystal year with “Run For E-Learning” dedicated to sponsors e-learning facility for schools and “Pro-Friends ka rin ba?” an online video contest with a house and lot prize for the grand winner.
“PRO FRIENDS continues to take part in community building as it continues to organize activities like these opening doors of possibilities for the Filipino people,” Tay said.
Originally Published on Manila Times, Nov. 14, 2013
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